Update: Aug. 28, 2020 at 12 p.m. ET
New Balance is postponing the release of its upcoming Vision Racer “Wavy White” collaboration with multihyphenate Jaden Smith. The reason for the delay is to spend the time encouraging people to register to vote.
The new release date for the NB for Jaden Smith Vision Racer “Wavy White” is Aug. 31.
New Balance confirmed the delay in a statement: “This is a time for action. With that in mind, we’re holding off on dropping Jaden Smith’s new Vision Racer until Monday, August 31, and encouraging everyone to put their energy into voter registration. Take the time to register yourself, a friend or relative today. When everyone participates equally, justice will follow. Get started at voter.org.”
What We Originally Reported on Aug. 26, 2020 at 1:35 p.m. ET
Jaden Smith and New Balance delivered their first collaborative sneaker in July, a bold look dubbed the Vision Racer. And before month’s end, a new colorway of the shoe will hit retail.
The NB for Jaden Smith Vision Racer “Wavy White” is scheduled to release on Aug. 28 via Newbalance.com at 10 a.m. ET. The sneaker will retail for $150.
The Vision Racer — which New Balance said was inspired by the X-Racer and 1700 silhouettes, both favorites of Smith — is aesthetically bold, and its defining characteristic is its chunky midsole. Aside from the eye-catching design, Smith’s creation with New Balance is vegan-friendly and sustainable, with every element is made with partially recycled materials. Upon its debut, New Balance said the Vision Racer pushed its supply chain further and helped the brand speed up the timeline to leverage sustainable and vegan-friendly materials.
“Shared values of transforming the status quo, staying true to oneself, giving back to community and respecting heritage while co-authoring a distinct future are the foundation of the relationship between New Balance and Jaden Smith,” New Balance CMO and SVP of merchandising Chris Davis said in a July statement.