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Puma Taps NBA Star LaMelo Ball to Promote the J. Cole x RS-Dreamer ‘Blood, Sweat and Tears’ Re-Release

Puma is bringing back one of the more popular colorways of the Puma RS-Dreamer, the first signature shoe for rap megastar J. Cole.

Before month’s end, the Puma RS-Dreamer “Blood, Sweat and Tears” — which initially dropped mid-August — will once again hit stores. And to promote the re-release, Puma delivered images with the shoe laced up by promising Charlotte Hornets rookie LaMelo Ball. (Ball signed with Puma in August.)

LaMelo Ball Puma RS-Dreamer Blood, Sweat and Tears
LaMelo Ball in the Puma RS-Dreamer “Blood, Sweat and Tears.”
CREDIT: Courtesy of Puma

According to Puma, the “Blood, Sweat and Tears” iteration is inspired by “the grit, determination and hard work needed to accomplish one’s dreams, despite the obstacles faced or time passed.” The colorway is executed in a bold red hue, and for contrast, includes gray on the outsole and collar and hits of white throughout. Additionally, J. Cole’s Dreamer logo is featured on the heels.

The Puma RS-Dreamer “Blood, Sweat and Tears” arrives once again on Dec. 18 via Foot Locker, the Puma flagship in New York City and on Puma.com. The sneaker will retail for $125.

Puma RS-Dreamer Blood, Sweat and Tears
Puma RS-Dreamer “Blood, Sweat and Tears.”
CREDIT: Courtesy of Puma

Puma RS-Dreamer Blood, Sweat and Tears
The heels of the Puma RS-Dreamer “Blood, Sweat and Tears.”
CREDIT: Courtesy of Puma

To Buy: Puma RS-Dreamer “Blood, Sweat and Tears,” $125; Puma.com (Dec. 18)

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