Another highly anticipated fashion house-athletic brand collaboration is ready to hit stores at a time when such collabs are hotter than ever.
New Balance and Casablanca are set to deliver their first collaboration on a new sneaker from the Boston-based sportswear standout, the 327. The collaborative effort on the 1970s runner-inspired silhouette debuted at Paris Fashion Week.
The Casablanca x New Balance 327 was inspired by the dual French and Moroccan heritage of Casablanca founder and creative director Charaf Tajer. The shoe features white, orange and green pops reminiscent of Moroccan oranges and crisp tennis uniforms. This iteration of the New Balance 327 is also detailed with perforated leather uppers inspired by white 1970s Italian sports cars, suede vamps, exaggerated leather N logos, and aesthetically bold soles and heel wraps.
“I know the brand works with few fashion houses, so to be chosen to do this with a new silhouette is special and unique for me,” Tajer said in a statement. “The design perfectly matches the aesthetic of Casablanca. It’s the ultimate leisure shoe.”
New Balance collaboration manager Joe Grondin added, “With Casablanca, Charaf has been able to deliver a fresh, modern take on luxury and sport while still maintaining a strong sense of nostalgia. We wanted to convey a similar feeling with the introduction of the 327. The 327 has many classic features that take inspiration from our archives, but it is tweaked just enough to provide something new and exciting.”
The Casablanca x New Balance 327 arrives on April 4 in two colorways and with a $150 price tag.
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