Beyoncé and Peloton are joining forces for an unprecedented partnership blending fitness and social initiatives.
Announced today, the two powerhouses of their own nature will be combining forces to create a series of programs centered on the celebration of music. Deemed the most requested artist by Peloton’s global community, the launch with Beyoncé not only brings excitement over new classes and workouts but also honors the traditional Homecoming season for Historically Black Colleges and Universities (HBCUs).
Homecoming season takes place annually in the fall for students at these universities as a way to commemorate legacy and history. Despite adjustments to celebrations this year due to the pandemic, Peloton and Beyoncé aimed to pay tribute to these traditions with themed workout experiences; these workouts will come in the form of yoga classes, strength training, indoor cycling and more top formats for the fitness service.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” explained Gwen Bethel Riley, Peloton’s head of music. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.”
In addition to new classes, Beyoncé and Peloton are also giving back to the community by gifting free two-year Peloton Digital memberships to students at 10 HBCUs. Peloton will also continue working with these colleges and universities in the future to create long-lasting relationships and assist with recruitment for both internships and full-time careers.
The HBCUs selected are Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé in a press release for the new partnership. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”