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SoleFly Is Celebrating Its 10th Anniversary With a New Air Jordan 10 Collaboration

SoleFly is continuing its 10th anniversary celebrations with a new Jordan collaboration.

Instagram user @solebyjc provided a series of images of a new Air Jordan 10 Retro that the Miami-based sneaker store is working on. SoleFly founder Carlos Prieto, who is also NBA icon Michael Jordan’s brother-in-law, also appeared to be seen wearing the upcoming style on Instagram.

The shoe features various shades of brown covering the soft suede upper, while blue co-branding is embroidered on the heel. Additional details include celebratory patches behind the tongue and the insole marking this year being 10 years since SoleFly opened its doors. The look is finished with a white midsole and a translucent outsole.

Neither SoleFly and Jordan Brand have revealed the release information surrounding the Air Jordan 10 collaboration.

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This year, SoleFly also revealed another football-inspired Air Jordan 10 that celebrated Miami hosting Super Bowl 54, which was auctioned off for charity.

As the world continues to be affected by the coronavirus pandemic, Nike Inc., the company that owns Jordan Brand, has closed its retail locations across the U.S., Canada, Australia, New Zealand and Western Europe, which will remain closed until further notice. However, its digital operations including the SNKRS app remain active.

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