Adidas is restocking its hit face masks sooner than you think.
The athletic powerhouse’s protective face coverings in a size extra small/small are set to become available again on June 15 at 3 a.m. ET, coming in black and blue colorways with a price tag of $16. Both color options will be ready to buy at Adidas.com.
The Adidas face mask features soft and breathable dual layers of recycled polyester and elastane for a washable and reusable design. With a tight fit for ultimate coverage, the face masks also incorporates stretchable ear straps and comes in packs of three.
On May 25, Adidas first released the $16 face mask, which sold out in minutes on the brand’s website. Three packs then hit the resale market and sold on eBay for $90. While price gouging, especially in the athletic and sneaker market is nothing new, specific products such as hand sanitizer, disinfectant wipes and protective equipment have soared during the current pandemic.
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Adidas announced that for every pack purchased, $2 will be donated to Save The Children’s Global Coronavirus Response Fund, a worldwide effort to help ensure the health, safety and well-being of children in the face of the pandemic. Although the washable face mask is not medically graded, its sold-out status foreshadows a new market for athletic and other designer brands with a large following.
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Wear it. Wash it. Wear it again. ♻️ Made to reuse, not resell. Our face cover is available* on adidas.com in the US and Europe now and coming to more places soon. ‼️ *Note that as we sell out in countries where it is available, we will continue to restock in the upcoming weeks.
Adidas’ face cover follows the release of Adidas x Carbon’s 3D-printed face shields that debuted April. The two companies have worked together since 2017 to make 3D-printed footwear and recently shifted to focus on medical supplies in light of the pandemic. Adidas stated that Carbon is already producing more than 18,000 3D-printed face shields a week after it shifted its focus to medical supplies throughout its California facilities in March.
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