Adidas Teases New Project With Cryptic Website

Sneaker fans, listen up because Adidas is introducing something on Aug. 25 that you may not want to miss it.

A cryptic landing page has appeared on the brand’s website and at the center features a graphic of the Trefoil logo with an Aug. 25 date. Underneath is the text “Something is coming. Confirm your spot” seen alongside the section where fans can input their emails to get notified about what may be going down next week.

While we’re still days away from the aforementioned date, the upcoming project may have already loaded on the Apple app store matching up with a new Adidas Confirmed app also scheduled to launch on Aug. 25. “Adidas Originals presents a new source of exclusive sneakers and behind-the-scenes content with our new sneakers app: Adidas CONFIRMED,” according to the app’s description. “Discover latest releases, newest hype drops and opportunities to buy the freshest men and women’s sneakers. With collabs from Pharrell, Yeezy, Human Made and more, find the brand-new drops and retro sneaker classics like Superstar and Stan Smith.”

The Adidas Confirmed app debuted in 2015 and was the hub for fans to secure the brand’s most hyped sneaker releases. It allowed fans to see what drops were on the way as well as the ability to reserve limited kicks and to be purchased in-store during its scheduled launch date. The app was discontinued in ’18 to make way for the brand’s current Adidas app, which also held the same functions as Confirmed but included a larger portfolio of services.

At the time of publication, Adidas hasn’t announced that its Confirmed app is returning but a reveal is scheduled to take place on Aug. 25.

In related Adidas news, Sean Wotherspoon’s Adidas SuperEarth Superstar collaboration is releasing next week.

Access exclusive content