Louis Vuitton Goes Novel for Pre-Fall 2020 With a Star-Studded Cast

Louis Vuitton’s pre-fall ’20 campaign is truly one for the books.

Inspired by fictional pulps of the 20th century, Nicolas Ghesquière of Louis Vuitton decided to go retro for pre-fall ’20. The creative director of the French fashion house took to Instagram to debut the collection.

LV’s pre-fall ’20 campaign features an all-star cast of celebrities and brand ambassadors, including Emma Roberts, Sophie Turner and Jaden Smith. Each star is pictured on the cover of a mock fiction book. Novel genres in the campaign include horror, sci-fi, romance and adventure. 

Sophie Turner, Louis Vuitton Pre-Fall 2020, Louis Vuitton
Sophie Turner for Louis Vuitton’s Pre-Fall 2020 campaign.
CREDIT: Courtesy of Louis Vuitton

Jaden Smith, Louis Vuitton's pre-fall 2020, Louis Vuitton
Jaden Smith for Louis Vuitton’s pre-fall 2020 campaign.
CREDIT: Courtesy of Louis Vuitton

In a statement, Louis Vuitton calls the collection a “wearable library” where each outfit “writes its own chapter made of romantic monologues.” The campaign has a range of looks that include tailoring and sportswear. It also includes a T-shirt with the original cover from William Peter Blatty’s 1971 cult horror novel “The Exorcist.”

Kelsey Asbille, Louis Vuitton pre-fall 2020, Louis Vuitton
Kelsey Asbille for Louis Vuitton’s pre-fall 2020 campaign.
CREDIT: Courtesy of Louis Vuitton

Other stars in the campaign include Billie Lourd and Cody Fern of “American Horror Story,” musician Robyn and LV brand ambassador Léa Seydoux.

Click through the gallery to see more images of the Louis Vuitton pre-fall ’20 campaign.

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