Moncler’s Genius Fall 2020 Event Was Like a Fashion Theme Park

Since launching in 2018, Moncler’s Genius collaboration project has become a juggernaut for the Italian outerwear company, and its 2020 presentation once again proved it.

Inside a gigantic parklike space, the brand showed its 2020 collection Wednesday night, kicking off Milan Fashion Week. Working with established partners including JW Anderson, Richard Quinn, Craig Green and Simone Rocha, as well as new ones like Rimowa, the cumulative experience felt like one big Moncler theme park.

moncler genius, fall 2020, milan fashion week
Richard Quinn for Moncler Genius 2020, one of several installations shown at the brand’s experiential event on Wednesday at Milan Fashion Week.
CREDIT: Shutterstock

Housed in a Milan warehouse, the presentation was divided into different enclosed spaces that allowed attendees to experience each brand collaboration separately. Inside the red velvet curtains of Simone Rocha, a film played to movie theater seating while mannequins wearing Rocha’s designs for Moncler were displayed to the side.

moncler, genius, fall 2020, milan fashion week
Moncler Genius 2020 at Milan Fashion Week.
CREDIT: Shutterstock

Meanwhile, Richard Quinn’s runway show looked like it was housed in an all-white spaceship. One part had Moncler spacemen walking in a zero gravity room that was bathed in white. Every once in a while, it went to black light. Another room had models giving dogs haircuts.

moncler, genius, fall 2020, milan fashion week
Moncler spacemen in a zero gravity room at the Genius 2020 event at Milan Fashion Week.
CREDIT: Shutterstock

During a season when many designers, from New York to Milan, are opting out of the traditional runway show (earlier today, Gucci toyed with the idea of rituals), the mega experience provided further proof that there is perhaps life far beyond the catwalk.

moncler, genius, fall 2020, milan fashion week
Moncler Genius 2020.
CREDIT: Shutterstock
moncler, genius, fall 2020, milan fashion week
Moncler Genius 2020 at Milan Fashion Week.
CREDIT: Shutterstock

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