Giannico proves that high octane glamor doesn’t have to be about high heels. The Giannico spring 2020 collection debuting this week at Milan Fashion Week doubles down on the sparkle and exuberance at the heart of the brand but makes it an everyday affair with the addition of lust worthy lower heel silhouettes and flats.
“The unique times we are living in right now has completely changed the rules of the game. It is giving us the time to breathe and rethink on all of our past strategies.”
“Women shouldn’t have to give up on being feminine just because they want to be comfortable. They do not want to buy shoes just for occasional moments such as dinners, parties or weddings. They want to wear them all the time, even while they are running errands or going to work. This is something I really care about.”
Signature styles such the breakout Daphne mule and Eve cage sandal have been reimagined with day friendly runaround heels and flat silhouettes.
New additions to the Giannico repertoire like the square toe Aurora sandal and crisscross Eté styles come with both towering heels and more wearable heights as well. All are equally covetable and feature plenty of frosting .
Although he’d started work on the collection prior to the pandemic, escapism was always high on the agenda.
The palette is quintessentially Californian with Cadillac pinks and sunset oranges while iridescent laminated prints evoke the turquoise water of swimming pools. The campaign, however, was shot closer to home, in a private villa on Italy’s Lake Como: “One of the chicest places in Italy and one of my all time favorite spot,” said the designer.
Sales have only just started but while he said that the Daphne is always a favorite with buyers, the Eve is gaining ground. “Buyers fell in love with them immediately so I decided to inject the collection with new Eve styles, such as T-straps, mules and kitty sandals,” said Beretta.