Taylor Swift’s new music video for “The Man” released today, but you likely won’t recognize the artist in it.
In the video, Swift has undergone a dramatic transformation into a bearded, brunette version of a modern-day power figure — fancy suit, big corner office with a view of the Manhattan skyline, toxic masculinity in full view. The music video shows a day in the life of Swift’s male character, including scenes of him man-spreading and smoking a cigar on the subway, sipping champagne on a yacht full of bikini-clad guests, and using a child to hit on women. All are meant to make a commentary on gender equality or lack thereof.
In her directorial debut, Swift uses footwear, among other fashion elements, to emphasize the wealth, status and gaudiness of “The Man.” His closet includes multiple pairs of Christian Louboutin dress shoes with their hard-to-miss signature red bottoms; styles similar to the oxfords worn in the video range from $850 up to $995. Meanwhile, the yacht scene shows Swift’s character decked out in a $1,020 Versace red and gold print shirt, matched with a pair of showy all-gold metallic loafers.
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Just sitting here pondering how happy I am that The Man music video is OUT. I want to say thank you to so many people- Gotta thank @therock for voicing The Man and for being so supportive of my music for years (and now my directorial debut!)- it’s so cool to have you be a part of this!! Thank you @jaydenbartels and @dominic_toliver for your amazing and hilarious reactions- and @loren your eye roll really was aStOnIsHiNg 🥰😘💗 My dad making his acting debut as ‘unimpressed umpire’ is a memory I’ll always cherish. Thank you to the entire cast and crew for helping me become the man I always knew I could be 😂
Later in “The Man,” Swift’s male alter ego is seen throwing a tantrum in a tennis match in what appears to be a set of Adidas shoes; the scene shows her character screaming at an umpire (a surprise cameo from Swift’s dad, Scott Swift) without consequence. The moment stands out as a contrast to athletes like Serena Williams, who was fined $17,000 for “verbal abuse” of chair umpire Carlos Ramos at the 2018 US Open.
Watch the full video below and keep an eye out for more Easter Eggs that Swift hid in the scenes.
Taylor Swift Gives Winter Style a Fashion Twist in Monochromatic Plaid for ‘Miss Americana’ Premiere