Cardi B’s first-ever sneaker collection is almost here. On Sunday night, she once again teased her upcoming Reebok collab on Instagram. While the official launch comes Nov. 13, the rapper gave fans a peek at the line’s Cardi B-themed packaging.
In the video, Cardi was surprised with special visitors as they unveiled the sneaker on a pink carpet and red croc-print B-shaped box. Once it opens, the black and white platform Club C Cardi can be seen sitting on a tongue. “Fire,” Cardi screams in the Instagram clip.
This week, FN will unveil its exclusive cover story featuring Cardi B — where in an unfiltered interview — she opens up about her quest for domination. She already rules the music world as evidenced by her No. 1 hit “WAP,” which became the unofficial anthem this weekend for revelers celebrating Joe Biden’s win in the 2020 presidential election.
Now, she’s out to conquer fashion with her Reebok sneaker collection.
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Cardi has been working with the athletic company since 2018 starring in ad campaigns. Design was the clear trajectory. The footwear collection has been in the works for nearly a year, and it is Cardi’s take on the classic Club C silhouette. She was heavily involved in the line, which features two styles — the Club C Cardi ($100) and the Cardi Coated Club C Double ($80) — in three different colorways that are available in both women’s and children’s sizing.
“It started with advertisements and I just loved what they brought to the table,” Cardi B told FN about the partnership. “I love that they saw my ideas. When I went to their headquarters in Boston they welcomed me. It was freezing that day and I just had a such a good experience and I thought, ‘Why not?’ I didn’t want to team up with someone who doesn’t care about my vision and just the product [but Reebok did].”
Cardi’s raw, unapologetic and confident nature is what attracted Reebok to the star in the first place. For Cardi, self-love seemingly comes naturally, despite the onslaught of online critics.
“I stay confident because people can say I look like this or that but, then I look at myself and I be like, it can’t be true what they saying… You aren’t going to make me feel hurt about my motherfucking self. I may do a little tweak, nip and tuck, but it doesn’t mean I don’t love myself. I love myself,” she said.
In addition to this milestone, Cardi has been selected to receive FN’s Style Influencer of the Year award.
“I’ve always been into fashion. Back then, I couldn’t afford what I wanted, now I can. It’s easier and I have more connections with brands,” she told FN. “I could wear the most uncomfortable shoe and I’m just going to take it and love it because it’s fashion, it’s beauty, it’s amazing, it’s different. I get bored, so that’s when me and my stylist [Kollin Carter], we get creative and come up with something new and amazing.”
Cardi will receive the honor during the first virtual FNAAs, which will air online Dec. 8.
Check back for the full story featuring Cardi B.