The shoes ranked as the No. 2 most-searched women’s product on the fashion search platform’s fourth-quarter index of the world’s hottest fashion brands and products, coming in second to Gucci’s GG logo belt. It was Muaddi’s first time making the index, with Lyst queries for her products rising by 73% in October and November.
While Gucci was founded in the 1920s, Muaddi’s brand origins are much more recent. The designer launched her eponymous label in summer 2018, earning FN’s 2018 Launch of the Year honor a few months later. In December 2019, she was crowned FN’s Designer of the Year, having gained widespread popularity among the Instagram and celebrity set, with famous wearers including Hailey Baldwin, Kendall Jenner and Dua Lipa.
Muaddi’s signature martini glass-shaped heels have also caught the eye of Rihanna, and the two designers are now in business. As a freelance project, Muaddi is designing footwear for Rihanna’s LVMH-parented Fenty label. After Muaddi announced she would be working with Rihanna team-up, searches for her shoes spiked 50% on Lyst.
Other shoes to make Lyst’s list of the top 10 hottest women’s products include Dr. Martens Farylle ribbon lace chunky leather boots, at No. 8, and Ugg’s Scuffette II slippers, at No. 9.
Meanwhile, Off-White held steady quarter over quarter as the world’s No. 1 hottest brand, with Gucci landing the No. 2 spot and Balenciaga ranking No. 3.
View the full Lyst Q4 Index here.
Click through the gallery to see celebrities wearing Amina Muaddi shoes.
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