Zappos Adaptive’s Single and Different Size Shoes program is expanding.
According to the Las Vegas-based company, the line — which allows customers to buy only one shoe or two shoes in different sizes and widths to create a pair — is set to add four new brands to its assortment: women’s flats from RSVP; men’s and boys’ dress shoes from Florsheim; outdoor hiking footwear from Keen; and Crocs.
It also plans to extend its Billy Footwear kids’ offerings to wide sizes, expand the color options for its existing Converse silhouettes and introduce new styles for Brooks shoes early in the first quarter of the upcoming fiscal year.
Zappos Adaptive debuted the Single and Different Size Shoes program in mid-July. At the time, participating brands included Nike and Converse, as well as New Balance, Billy Footwear, PLAE and Stride Rite. Since then, it has added six new brand partners to its arsenal: Merrell, Brooks, Dansko, Vans, Friendly Shoes, Birkenstock and Ugg.
A testament to the demand for the inclusive offering, the retailer shared that the term “single shoes” has recorded upwards of 21,000 average page views over the past four months.
Since the launch, Zappos has recorded certain growth trends in the adaptive market: It told FN that it has seen a need for wide and extra-wide kids’ sizes. (Stride Rite and Billy Footwear currently offer extra widths.) It has also “learned from direct consumer feedback that the skateboard community can greatly benefit from the Single and Different Size Shoes program due to the fact that they wear out one shoe much faster than the other,” said Zappos Adaptive business development manager Dana Zumbo.
Zappos introduced its Adaptive shopping platform in April 2017 — three years after a customer, in a phone call with an employee, asked if she could exchange a pair of shoes for her grandson, who had autism and needed help tying the laces on his own.
Beyond the Single and Different Size Shoes program, Zappos Adaptive has introduced Ugg Universal, a collection in partnership with the sheepskin bootmaker that features functional iterations of two iconic styles: the Classic Short and Neumel.
Aside from Zappos, other fashion and footwear companies have identified the philanthropic and entrepreneurial opportunities of entering the adaptive business: Last June, department store chain Kohl’s added adaptive lines to three of its private-label kids brands, while major players like Nike and startups such as Powerlace and Zerotie have developed hands-free sneaker innovations to serve customers with various needs.