Walmart is still hosting in-store Black Friday sales even as the coronavirus pandemic continues to upend retail traditions. But instead of hosting it in a single day, the retailer revealed plans to spread out the shopping holiday to three events.
The big-box chain announced today that it will host its “Black Friday Deals for Days” across the month of November: The first occasion, featuring toys, electronics and home goods, will start online on Nov. 4 and in stores on Nov. 7. The second — offering discounts on electronics like TVs, smartphones and computers, as well as apparel and accessories — will kick off on Walmart.com on Nov. 11 and in locations on Nov. 14. Lastly, the third event, which marks down a range of items including gifts and seasonal decor, will take place digitally on Nov. 25 and at outposts on Nov. 27, or Black Friday itself.
“We’ve been very thoughtful as we planned this year’s event,” said Scott McCall, Walmart’s EVP and chief merchandising officer in the United States. “By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates.”
The Bentonville, Ark.-based company also shared that customers will have the option to pick up their online Black Friday orders through its contactless curbside pickup service. For in-store event shoppers, Walmart added that its locations will open at 5 a.m. local time, and guests will be required to wear face masks and file into a single line to enter its outposts. It said its employees will hand out sanitized shopping carts and help enforce social distancing practices.
“Although this year’s event looks different, our commitment to what our customers depend on us for — the absolute best prices of the season on hot gifts from top brands — hasn’t changed,” McCall explained. “This year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.”