REI Co-op is expanding.
The outdoor retail giant announced it is opening its first-ever store in Wyoming in summer 2021, which will be located at the Powderhorn Mall in the city of Jackson.
The new door spans 15,000 square feet and feature a full-service bike, ski and snowboard shop that will include maintenance and repairs. Additionally, the Jackson store will offer workshops and classes “to connect people to outdoor experiences in the region.”
“Jackson is an incredible outdoor community offering year-round activities from world class skiing and snowboarding in the winter to expansive hiking, biking and camping in the summer,” REI regional director for the mountain district Janet Hopkins said in a statement. “Jackson is the ideal place to serve our more than 41,000 lifetime members in Wyoming and the millions of people who adventure in the region every year.”
Although the expansion is its most recent announcement, REI has made several headline-dominating moves as of late.
For instance, the company announced on Oct. 1 that it is continuing its tradition of shutting down all outposts on Black Friday. Also, REI Co-op revealed in late September that it completed its commitment to become carbon neutral in its operations in 2020, which included achieving green building certifications, generating its own energy through solar arrays and investing more than $100 million into stewarding outdoor spaces through the years.
Exclusively speaking with FN in September, REI revealed that it would deliver REI-branded footwear in 2021, with its first styles debuting in April. The retailer billed its range as “footwear with a lighter footprint.” REI Co-op Brands footwear product manager Bennett Grimes labeled the initial styles as “some of the most sustainable footwear available” and explained that aside from environmental impact, the retailer is focused on delivering versatile product.