Magic and Micam Americas Trade Shows Move to End of September

It looks late September is the trade show target.

On the same day Micam said its September show in Milan would go on, Magic Marketplace revealed plans to move its Las Vegas-based event to Sept. 29 to Oct. 1 from Aug. 17 to 19.

The event is slated to be held at the Las Vegas Convention Center — and will include Project, WWD Magic and Micam Americas, the new footwear show. Organizers were cautiously upbeat about moving forward.

“We know that our community is eager to connect again. We also know our partner brands and retailers put a lot of effort into the logistics of exhibiting at or attending one of our shows. We believe it is in the best interest of our community to postpone the show at this time, giving us the runway to review the situation on an on-going basis,” said said Nancy Walsh, president of Informa Fashion Markets. “At the same time, we believe it is our responsibility to the industry we serve to move forward, and provide an opportunity for some form of business continuity while we reassess and work through what fashion business looks like in a post COVID-19 world. We are hopeful for a September return to the show floor and are working tirelessly to make it happen, with a very focused effort on health and safety standards.”

If it is opened to exhibitors and attendees, the September edition will feature more intimate markets taking place within the larger venue. The Magic team is still considering a reimagined layout that will allow for appropriate social distancing.

Organizers also are working on more digital solutions to help vendors and retailers navigate the situation.

Magic executives revealed the new Micam Americas shoe show in February. It succeeds FN Platform.

When Magic engaged in conversation with Micam, “we realized there was an opportunity to help each marketplace bring new product to expand everyone’s offering and work collaboratively with retailers to make it a seamless and positive experience,” said Tom Nastos, chief commercial officer of Informa Markets Fashion, at the time.

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