Fueled by an ongoing mission to empower women around the world, International Women’s Day is this coming Sunday, March 8. This year’s #EqualforEqual campaign encourages individuality with the message that everyone’s responsible for their own thoughts and actions, while collectively each of us can help create a gender equal world.
In recognition and support of this year’s initiatives, the footwear community and several fashion retailers have launched their own initiatives to support and amplify the cause.
Here, some of the brands participating in the movement.
Adidas is partnering with iFundWomen, a crowdfunding platform and resource designed for early-stage female entrepreneurs who are reimagining sport. The partnership kicked off with 9 women-led businesses that received financial and mentoring support to help bring their ideas into action and create a more inclusive future for women in the sports industry. Now, through March, the program is being expanded with an open call for more women to submit their industry-changing ideas and apply to join the program and receive financial support and coaching. Additional information can be found at http://www.ifundwoman.com/adidas.
Reebok is releasing its Charli Cohen Zig “Chasm” collaboration on March 8, a new two-sneaker pack that features a proprietary Zig Kinetica technology, a zigzag-shaped sole that captures and returns the kinetic energy of every step. Designed with a layer of weathered, utility-focused material, each silhouette features Cohen’s signature orange thread and Tyvek label, complete with bar code that leads to unique content from Reebok and Cohen, a designer and fitness director. Detailed in stucco and black colorways, the sneakers will retail for $130 and available on Reebok.com.
RetailMeNot has announced its “We Shop With Her” program that encourages shoppers to make purchases with a purpose by offering exclusive deals in support of female-led and founded brands. The website, which also has a free app, will offer exclusive cash back offers for brands including Tory Burch, Loeffler Randall and Kate Spade. From March 5 – 8, shoppers will be able to visit the We Shop With Her page to find savings opportunities in categories including fashion and health. The site will also be donating to the Women’s Fund at the Austin Community Foundation and the Ann Richards School for Young Women Leaders to help advance the success of women in their future endeavors.
Stuart Weitzman has announced a new philanthropic partnership with the international non-profit Vital Voices Global Partnership, an organization dedicated to investment in women leaders who work to solve some of the world’s greatest challenges and use their voices to bring their visions for social change to life. The company will help the organization achieve their mission of supporting women’s leadership and gender equality worldwide through a donation, which will fund up to 10 women in the Vital Voices’ Leadership and Global Activation Network. Through the month of March, Stuart Weitzman will celebrate the partnership by participating in several of the group’s Global Mentoring Walks happening in over 50 countries on March 7 and 8. Stuart Weitzman will also be recognized as the Visionary Sponsor of the 19th Annual Global Leadership Awards on March 11 at the John F. Kennedy Center for the Performing Arts in Washington D.C.
Alice + Olivia
Alice + Olivia by Stacey Bendet has teamed up with London-based artist Lakwena to advance the artist’s messages of empowerment through a limited-edition collection that brings Lakwena’s signature murals to life across a capsule collection of apparel. Bendet has taken some of the artist’s statements — “Raise Your Hopes” and “Lift you Higher” — found on the murals and transformed them into wearable art. The company is donating 10% of sales to LifeWay Network, an organization fighting to end human trafficking by raising consciousness and providing safe housing and mentorships to survivors. The collection is available at aliceandolivia.com, as well as select retailers. It sells from $225 – $595.
Saks Off 5th
To mark International Women’s Day and Women’s History Month, Saks Off 5th is partnering with nonprofit Girls Inc., for the second year. Together, they have created the Gold Vermeil Paperclip Chain, a necklace that honors the connection of women. The necklace will be available exclusively for purchase from March 3 – 31 in Saks Off 5th U.S. stores and online at Saksoff5th.com. The necklace retails for $40, with 15% of the net proceeds benefitting the nonprofit. To celebrate the partnership, events will be held at Saks Off 5th locations in New York, Costa Mesa, Calif., and Dallas. Twenty-five percent of the net proceeds from the sale of the necklace during the events will also be donated to Girls Inc.
Puma is supporting girls and women in sport by giving away ultraviolet laces, the official color of IWD. For each pair given away, Puma will donate one euro to Women Win, a global leader in girls’ and women’s empowerment through sport. To be “Forever Tied Together” on that day, Puma is also launching a social media initiative with its network of ambassadors, athletes and social fans to sport the laces. For every unique Instagram post that includes a photo of the laces with the hashtag #PUMAWomen, Puma will donate an additional one euro to Women Win. In total, the brand will make a donation of up to 100,000 euros. The laces will be distributed with every Puma footwear purchase on Puma.com and at the New York flagship store from March 1 – 8.
Ugg is on a mission to further empower women. Inspired by the movement’s #EqualforEqual theme for 2020, Ugg is partnering with HERproject, a collaborative initiative that inspires women in the workplace, to launch #POWEREDBYHER. Drawing inspiration from the cause, Ugg has created a video series that features three-star Michelin chef Dominique Crenn and artist Claire Tabouret, both of whom front the spring/summer 202 Ugg Collective global campaign. Wearing styles made in factories that partner with HERproject — the Fluff Yeah sheepskin sandal and LA Cloud Low sneaker — these women share their personal experiences of what success looks like, how they achieved it and the challenges they have had to overcome. Ugg will be donating $60,000 to HERproject, which has worked in more than 750 workplaces across 14 countries to increase the well-being, confidence and economic potential of more than 850,000 women. Since 2016, Ugg has trained roughly 25,000 women with the goal of 100,000 by 2027.
British designer Sophia Webster is celebrating working women around the world, as well as their children, in support of International Women’s Day. To kick off the day, the company has launched its Boss Lady collection that includes a handbag, retailing for $395 and pump at $495. The company will be donating 20% of the net proceeds from the sale of the collection from March 8 – April 8 to Woman Kind Worldwide, which works towards a world where the rights of all women are respected, valued and realized. And, added the company, as a fashion brand it’s been fortunate to be part of an industry that engages strong females, noting Webster is part of the 6% of women in the U.K. to run their own businesses.
Banana Republic is donating $100,000 to CARE, an organization that focuses on the advancement of women and girls around the world, in recognition of International Women’s Day and in celebration of the brand’s March advertising campaign, Work Where? The initiative celebrates modern work, highlighting a diverse range of individuals who are breaking boundaries in today’s workplace. Directed by Banana Republic creative director Len Peltier, the campaign challenges the traditional notion of where, how and why we work and what we wear to do it.
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