“It’s a David and Goliath story.”
Entrepreneur Luciano Donatelli is aware that giant groups are interested in taking control of Brooks Brothers, but he is undeterred. Donatelli has quickly put together a group of investors under the Club Deal 8 moniker, including online retailer Giglio Group, the Biella-based Gruppo Verzoletto, and a silk group from Como that has requested anonymity for the time being.
Partnering with Giglio Group is telling, since developing a bigger online business for Brooks Brothers is a key focus for the investors.
Another is “to make sure the storied American company is not butchered into smaller companies by funds that could speculate on this deal. We are talking about a unique brand,” underscored Donatelli, who has involved in the project entrepreneur and environmentalist Brando Crespi, founder of Pro-Natura, which supports and funds sustainable projects; legal manager Lorenza Morello; and adviser Fabrizio Capponi, a partner at New York-based legal firm Dentons.
“We have had requests from 32 international investors that are keen to be part of Club Deal 8, but we will eventually select seven or eight of them,” said Donatelli, adding that the investors are already in Brooks Brothers’ data room.