“We have to walk the talk, ” said Bally’s chief executive officer Nicolas Girotto, emphasizing the company’s long-term sustainability objectives. “Today, brands must have purpose beyond profit and leverage their reach and vitality to address global issues.”
Girotto and Bally are putting good intentions into action, and the executive unveiled the second chapter of the Bally Peak Outlook initiative, first launched in 2019. Further signaling the company’s engagement, Bally, a signatory to the global Fashion Pact, will upload its Sustainability Roadmap on its website on Jan. 28. The roadmap is based on four pillars — transparency, quality, collaboration and progress — and the goal is to reduce the company’s footprint. “We owe this transparency to the customer,” said Girotto. “We are being proactive and have concrete targets.” Girotto underscored how the company’s efforts were all “fundamental” and “not a marketing gimmick.”
Although the company does not disclose figures, Bally Peak Outlook is the company’s single biggest charitable initiative globally.
In addition, Bally is establishing the Bally Peak Outlook Foundation, reflecting the company’s long-term commitment to preserve extreme mountain environments. The foundation, working with the local Nepalese Sherpa communities, will sponsor critical cleanups of Mount Everest and seven 8,000-meter peaks in the Himalayan region over the course of two years through 2022. At the end of May and June 2020, after the climbing season closes, Bally’s 2020 expedition will include Everest Base Camp at 5,380 meters as well as the base camps of Mount Lhotse, Mount Makalu, Mount Kanchenjunga and Mount Cho Oyu.
This story was reported by WWD and originally appeared on WWD.com.
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