Marketing Plays: Bruno Magli Men’s Spring Campaign Focuses on the Modern Renaissance Man+ More News

Jan. 30, 2020: This spring, Bruno Magli is celebrating the modern renaissance man and his opportunity to juxtapose contemporary and vintage elements in his life, from his car to his footwear in a global digital and social media campaign. Shot by high-profile photographer Juankr on location in Joshua Tree Calif., the campaign cast actor, painter, family man and model, Tony Ward, to represent the Bruno Magli customer. The series of images captures Ward watching old racing films and lounging in his vintage cars. Set in three locations, the campaign, set to launch globally on Feb. 10,  includes three short films: The Desert, The Farm and The Drive-In, with the open storyline leaving the interpretation up to the viewer.

Jan. 22, 2020: Jeremy Scott is taking inspiration from the ’80s, specifically music TV shows from that decade, for Moschino’s spring ’20 campaign. Starring Gigi Hadid, Bella Hadid, Kaia Gerber, Imaan Hammam, and Adut Akech, the models are imagined in an all-female rock band called Moschinorama, wearing the spring line. And to top it off, Tyra Banks makes a cameo in the video ads as the show’s host. Take a look.

Watch on FN

Jan. 9, 2020: Brazilian sustainable sneaker brand Cariuma, has announced its first-ever sports sponsorship with Brazilian athlete Italo Ferreira, 2019 World Surf League’s World Champion and 2020 Olympic qualifying athlete. According to the company, being on the ocean all the time, surfers like Ferreira experience first-hand the environmental issues oceans are experiencing today. “I am really happy to have Cariuma as my partner in my career,” said Ferreira. “The coolest thing is that the brand is rooted in surf and skate, in sports, as much as it is in a strong social and environmental commitment. It’s very important that brands and companies think about this now, for our future.

Jan. 7, 2020: Nike is kicking off 2020 in a big way. The Swoosh has secured a multiyear deal with Liverpool Football Club to be the organization’s official kit provider, beginning with the 2020-2021 season. As part of the deal, Nike will outfit the men’s, women’s and academy squads, as well as all coaching staff and members of the Liverpool Football Club Foundation. Rumors began circulating last August that Liverpool would choose Nike as its new kit supplier after its five-year deal with New Balance expired.

Jan. 3, 2020: Adidas is set to deliver its women’s spring ’20 collection, and with it, a campaign directed at putting old stereotypes to rest. The effort, dubbed “Reimagine Sport,” features several women who share their own definitions of sport and the role of sport in each of their lives. The Three Stripes recruited world champion skier Mikaela Shiffrin, Paralympic medalist and motivational speaker Denise Schindler, body positive advocate Jessamyn Stanley and several others for the campaign. The collection showcased in the campaign includes stylish activewear and lifestyle products such as high-performance tights and tracksuits. Some of the pieces are available now via Adidas.com/Reimagine_Sport.

Jessamyn Stanley Adidas Reimagine Sport
Jessamyn Stanley in Adidas’ “Reimagine Sport” campaign.
CREDIT: Adidas

Jan. 3, 2020: Giuseppe Zanotti is setting the gold standard for spring ’20. The designer unveiled his latest campaign featuring four key silhouettes: the Lilium, Phoebe, Bebe and Catia. The shoes are photographed on models who appear near bodies of water, which is meant to showcase a sensual and self-confident energy. “I wanted to create a kind of stylistic clean slate,” said the founder in a statement. “This campaign conveys my ethos of beauty and strength, style and craftsmanship.” Gold is key for the season as seen on the ’70s-inspired Phoebe block-heeled platform, as well as on the Lilium’s oversize leather-constructed sandal.

Giuseppe Zanotti spring 2020
Giuseppe Zanotti’s Bebe platform seen in the brand’s spring ’20 campaign.
CREDIT: Courtesy of brand

Want more?

Marketing Plays: December 2019

Marketing Plays: November 2019

Marketing Plays: October 2019

Access exclusive content