Called “Archewell,” the organization is Meghan and Harry’s first joint venture since they completed their final royal engagement last month. The couple said Archewell will offer a number of services, including emotional support groups, multimedia educational materials and a well-being site.
On March 3, the couple filed a trademark application with the U.S. Patent and Trademark Office to have exclusive rights for the phrase “Archewell” across a number of categories, including apparel and shoes. Specifically, the trademark would apply to “tops, bottoms, shirts, skirts, dresses, pants, jeans, shorts, sweaters, jackets, socks, loungewear, rainwear, footwear, headwear.” Meghan and Harry also hope to be granted exclusive use of “Archewell” for charitable services, educational materials, a website and more.
Last year, they filed an application to trademark “Sussex Royal The Foundation of the Duke and Duchess of Sussex” for use on footwear, apparel and accessories as well as for printed materials, such as textbooks, brochures and photographs and public awareness campaigns. However, they have withdrawn their trademarks requests, purportedly because they were told they would no longer be able to use the word “royal” in their branding after stepping down from their posts as senior members of the royal family.
Since marrying Prince Harry, the Duchess of Sussex has become a bona fide fashion influencer, with clothing and footwear she wears often quickly selling out, an effect known as the “Markle Sparkle.” According to fashion search platform Lyst, Meghan’s outfits fueled an average 216% increase in searches for pieces similar to those she wore — the highest average spike of any celebrity, including influentials like Zendaya, Cardi B and Kylie Jenner. When the actress wore multiple shirtdresses during a 2019 tour of South Africa, searches for the category rose 45% month over month, according to Lyst. For instance, queries for a Club Monaco dress she wore rose by a whopping 570%. Meghan has also raised the profile of several shoe brands, including accessibly priced, sustainable labels Rothy’s and Veja as well as designer labels Sarah Flint and Aquazzura.
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