GOAT Group Might Have to Stop Selling Apparel and Accessories Under the ‘Goat’ Trademark

London label Goat Fashion Ltd., known for its array of snappy dresses, coats and trousers and a sleek boutique on Conduit Street here, has won an injunction against the sneaker retailer GOAT Group in the U.S. to stop the latter from selling clothing.

According to court documents, a federal judge in Manhattan has preliminarily enjoined GOAT Group, the sneaker and streetwear platform, from selling apparel and apparel accessories using the Goat trademark.

The court’s decision comes on the heels of GOAT Group’s success in raising a $100 million investment from D1 Capital Partners to expand into the apparel market. D1’s investment valued GOAT Group at $1.75 billion.

According to court documents, in December 2019, the London-based designer brand Goat Fashion Ltd. began a trademark infringement and breach of contract lawsuit against 1661 Inc., which does business as GOAT Group.

In the lawsuit, Goat Fashion claimed it owns the trademark rights to Goat in the U.S. for clothing specifically. The fashion label sells through its own store, its e-commerce site and an array of retailers including Matchesfashion, Farfetch and Harrods.

According to court papers, 1661 entered into a consent agreement with Goat Fashion in 2017 after the U.S. Trademark Office refused to register 1661’s Goat mark in connection with its online marketplace.

The U.S Trademark Office’s refusal specifically cited Goat Fashion’s prior Goat registrations, finding “a likelihood of consumer confusion.” In that consent agreement, 1661 agreed to sell sneakers and not clothing or clothing accessories in order to obtain a Goat trademark registration for its online marketplace for sneakers.

In July 2019, 1661 approached Goat Fashion for its consent to sell apparel and Goat Fashion declined.

Regardless of that, three months later, in October 2019, 1661 began selling apparel through its smartphone mobile app, prompting Goat Fashion to file its lawsuit last December. According to the court papers, the parties discussed a potential settlement, but after 1661 started to expand its reach and sell apparel on its web site last February, Goat Fashion filed an emergency motion for a preliminary injunction.

Earlier this week, federal court Judge Paul A. Engelmayer issued a decision and order granting Goat Fashion’s preliminary injunction motion. The result is that 1661 has been preliminarily enjoined from selling apparel and apparel accessories using the Goat mark.

GOAT Group is still selling clothing, and its app on the Apple Store shows the brand as offering “Sneakers & Apparel, Past, Present, Future.”

Engelmayer ruled that Goat Fashion had met its burden in demonstrating “irreparable harm” following the breach of contract and trademark infringement claims.

The judge also found that any harm to 1661 from “its inability to perform on any contracts that relate to its apparel offerings using the Goat mark” was “a problem of its own making, as it had bound itself in the consent agreement not to do so.”

He added that 1661 “acted with full knowledge of the potential implications of this action — it assumed the risk of entry of the preliminary injunction” that Goat Fashion sought.

“We are very pleased with the outcome and the court’s detailed decision on our claims in this David-versus-Goliath fight,” said Thomas Telesca, who represented Goat Fashion in the case. Telesca works with the Uniondale, N.Y., law firm Ruskin Moscou Faltischek.

Jane Lewis, the founder and owner of Goat Fashion, declined to comment. WWD has reached out to GOAT Group for comment.

This story was reported by WWD and originally appeared on WWD.com.

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