Titled Strong Girl, the collection features a range of trendy athleisure and training pieces perfect for everyday wear — including retro sneakers, staple hoodies, mesh sports bras and more. In an exclusive interview with FN last summer, the singer said her line is designed to empower women.
“The whole point is to take the focus away from me; it’s about what I believe in and what I choose to do with the platform I’m given. It’s much bigger than me, and it’s much bigger than Puma — it’s about how you feel,” she said. “The whole point of my line is for any woman who dresses up in athleticwear to feel strong and beautiful.”
Notably, the word “strength” can be found on every piece in the collection — and on some, hidden inspirational messages are also mixed in.
While it may not quite be office attire, the collection promises to be a go-to for gym sessions and weekends. Plus, it’s pretty affordable, with pieces topping out at just $120. Below, shop some of our favorite looks from the line, and head to Amazon.com to see all the must-have offerings.
Puma x Selena Gomez Defy Mid
Complete with a black metal buckle, rose gold-plated chain and textured knitted upper, this bootie-cut training shoe is a supremely stylish pick.
Puma x Selena Gomez Runner
This classic white sneaker features a knitted upper, high rebound EVA and gives a nod to the style of the ’80s and ’90s.
Puma x Selena Gomez Sports Bra
A sleek mesh overlay gives this sports bra an edgy touch.
Puma x Selena Gomez Tight Pants
Stand out from the crowd in these bold color-block leggings done in gray, black and white.
Puma x Selena Barrel Bag
This sleek leather duffel will easily carry all your gym essentials.
All products featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site, FN may earn a commission.
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