Celebrate Breast Cancer Awareness Month With Gear From Brands That Give Back

Breast Cancer Awareness month kicks off in October, with a range of brands and retailers offering pink and ribbon-themed products. But not all of them benefit charity.

To help you give back with your purchase, we’ve rounded up companies that actually offer gear from makers that donate a portion of the proceeds to various cancer research centers, like the Breast Cancer Research Foundation and the Susan Love Foundation. Bookmark this page for future reference because we’ll be updating it regularly.


In its seventh consecutive year, luxury performance sneaker brand Athletic Propulsion Labs (APL) has teamed up with the Women’s Cancer Research Fund, a Breast Cancer Research Foundation (BCRF) program, this time on a limited-edition version of the brand’s TechLoom Wave Running Shoe. The slip-on style, complete with a 3D stretch upper and proprietary Propelium technology for maximum energy return, is done in all-over pink with a satin heel tab in the shape of the breast cancer ribbon. It’s available in men’s and women’s sizes on Athleticpropulsionlabs.com for $225.

APL founders Adam and Ryan Goldston have created shoes to support BCRF every year in honor of the duo’s grandmother, who passed away from breast cancer. Adam Goldston said in a press release: “Having the ability to raise awareness and money for breast cancer research through our products is something that Ryan and I feel very fortunate to be able to do, and we couldn’t ask for a better partner.” 

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How it supports breast cancer research: APL will donate 20% of sales from the shoe to the BCRF in October and through the rest of the year. 

CREDIT: Courtesy of Brand

To buy: APL Techloom Wave, $225; Athleticpropulsionlabs.com.


Aquatalia is aiding in the search for a cure with a special footwear collection benefitting the National Breast Cancer Foundation Inc (NBCF). The limited-edition capsule includes five styles — a bootie, loafer, pointed-toe flat and two pumps — outfitted in a dusty rose suede material that will pair well with any fall wardrobe. The shoes retail for $195 and $495; they are available for purchase on the Aquatalia website and in its New York flagship store on Madison Avenue.

How it supports breast cancer research: During the month of October, 10% of proceeds from the collection will go to NBCF.

Aquatalia Boot Breast Cancer Month
Aquatalia boot benefitting breast cancer research.
CREDIT: Aquatalia

To buy: Aquatalia Posey ankle boot, $495; Aquatalia.com.


Crocs is continuing its support of the Susan G. Komen organization with a special collection marking breast cancer month. The series includes an all-white version of its classic clog ($44.99), a Freesail slip-on in black ($39.99) and the Kadee II flip-flop in a vibrant pink ($29.99). All three styles are decorated with the nonprofit’s pink Running Ribbon logo.

How it supports breast cancer research: During October and November, Crocs Inc. will donate $3 for each pair of Crocs sold and 25 cents for each Komen-licensed Jibbitz charm sold through this promotion. The brand has promised a guaranteed minimum donation of $50,000.

Crocs Classic Susan G. Komen Clog
Crocs Classic Susan G. Komen Clog.

To buy: Crocs Classic Susan G. Komen Clog, $44.99; Crocs.com.

Dee Ocleppo

Designer Dee Ocleppo and her husband, Tommy Hilfiger, have been longtime supporters of the BCRF, but this year, her footwear and accessories label is taking up the cause as well. “Our new initiative with the BCRF is incredibly important to me. Our affiliation allows us to support research that will save lives,” Ocleppo told FN last week. “It is so important to me to give back. We all take so much for granted in our lives every day. I try to keep that in the front of my mind each and every day.” She went on to add, “It is a duty for everyone, regardless of one’s profession, economic or social status to try to help make this world a better place. Whether that is by donating money to a cause or a simple gesture of kindness, it all moves the dynamic forward to a more positive existence for us all.”

How it supports breast cancer research: Throughout October, 10% of proceeds for the Dee Ocleppo brand will be donated to the organization.

Dee Ocleppo Cindarella Pink Satin Pump
Dee Ocleppo pink satin pump.
CREDIT: Dee Ocleppo

To buy: Dee Ocleppo Dee Cindarella Satin Pump, $449; DeeOcleppo.com.


Western boot brand Durango offers its pink-accented Lady Rebel boot year-round, which benefits the Stefanie Spielman Fund for Breast Cancer Research. The boot is done in full-grain leather with a pink shaft and breast cancer ribbon accent, as well as a Cushion Flex insole for added comfort. Originally $160, the boot now retails for $100 on Durangoboots.com.

How it supports breast cancer research: Durango will donate $2 for each pair sold, up to $35,000, to the Stefanie Spielman Fund.


To buy: Durango Benefiting Stefanie Spielman Women’s Western Boot, $100 was $150; Durango.com.

Easy Spirit

As part of its ‘Move for Pink’ initiative, Easy Spirit has partnered with FFANY Shoes4aCure on a pink-tinged version of the label’s best-selling Romy sneaker. It features a pink outsole and the phrase ‘Move For Pink’ on the upper. It’s currently available on Easyspirit.com for $69. 

How it supports breast cancer research: Fifteen percent of proceeds from every sale on Easy Spirit’s website will be donated to a fund created by FFANY Shoes on Sale, the shoe industry’s largest fundraising event for breast cancer research, for studies at nine of the nation’s leading research organizations. This specific fund will benefit research by Dr. Lisa Newman, chief of the Division of Breast Surgery at the Weill Cornell Medicine/New York Presbyterian Hospital Network. The shoe will also be sold at 50% of its original price during the live QVC airing of the Shoes on Sale event. All  proceeds from the 24-hour event with benefit Dr. Newman’s research. 

CREDIT: Courtesy of Brand

To buy: Easy Spirit Move for Pink Romy Walking Shoe, $69; Easyspirit.com.


Custom slide sandal brand ISlide has partnered with BCFR on a collection of breast cancer awareness–themed slides. Retailing between $50 and $60 on the company’s website, the collection includes pink, gray and black styles emblazoned with empowering phrases like “Survivor” and “Hope Is the New Pink.” The looks all feature the brand’s plush RPL footbed and are 100% customizable in terms of sizing and side details.

How it supports breast cancer research: ISlide is donating 40% from the sale of these slides to the BCRF throughout the month of October.

CREDIT: Courtesy of brand

To buy: ISlide BCRF Survivor slide, $50; ISlide.com.

Jack Rogers

Jack Rogers has released its classic Georgica sandal in blush pink to support BCA month. The colorway, which features signature whipstitch detailing and gold accents, retails for $128 on JackRogers.com.

How it supports breast cancer research: The brand will be donating 10% of proceeds from sales of the style to the BCRF throughout October. 

CREDIT: Courtesy of Brand

To buy: Jack Rogers Georgica Sandal, $128; JackRogers.com.

Kendra Scott

Philanthropy has been a core element of Kendra Scott’s booming business. In fact, she’s raised over $30 million for various charities to date. This October, the jewelry mogul is offering four charity-driven pieces featuring blush diachronic glass stone: a pendant necklace, drop earrings, hoop earrings and a braided friendship bracelet. The pieces retail for $38 to $75 apiece and will be available for purchase on KendraScott.com, as well as at select retailers, such as Nordstrom, Neiman Marcus and Bloomingdale’s.

How it supports breast cancer research: Kendra Scott will donate 20% of sales from the collection to the BCRF. The brand also offers butterfly charms on its website (each $20), with 50% of the proceeds from those benefiting the BCRF year-round.

Kendra Scott gold Deena earrings​ in blush dichroic glass​.
CREDIT: Courtesy of Brand

To buy: Kendra Scott gold Deena earrings​ in blush diachronic glass, $75; KendraScott.com.


As part of its ongoing Project Zero initiative focused on eliminating breast cancer, Mizuno has once again released a special-edition version of its Waveknit R2 running sneakers to benefit the Breast Cancer Research Foundation.

How it supports breast cancer research: Shoppers on the Mizuno website can get 30% off the sneakers with a discount code throughout the month of October. Also during that time, Mizuno has pledged to donate $10 from each sale of the sneaker to the BCRF.

Mizuno BCRF Waveknit R2 Sneaker
Mizuno's BCRF Waveknit R2 sneaker.
CREDIT: Mizuno

To buy: Mizuno women’s Waveknit R2 sneaker, $130; Mizunousa.com.


For a second consecutive year, Saucony has teamed up with the Susan Love Foundation on two limited-edition sneakers. Dubbed the “With Love” collection, the lineup includes two pink-accented takes on the Kinvara 10 and Jazz Original. The With Love Kinvara 10 is available in men’s sizes and retails for $120, while the With Love Jazz Original is available for women and retails for $70. Both styles are currently up for grabs on Saucony.com and will ship on October 9.

How it supports breast cancer research: Throughout September and October, 20% of proceeds from sales will be donated to the foundation, which aims to achieve a future without breast cancer.

Saucony's With Love Kinvara 10.
CREDIT: Courtesy of Brand

To buy: Saucony With Love Kinvara 10, $120; Saucony.com.


French fashion brand Sézane is celebrating breast cancer awareness month through several activations online and at its New York store. On both platforms, the brand released its La Naissance de Venus (“The Birth of Venus”) T-shirt ($60) and its Rose collection, featuring rose-colored and rose-accented boots and apparel, to benefit the cause. All month long, the brand will be giving away a free pink tote with every purchase. It will also be hosting a knitting workshop on Oct. 9 and “Les Conversations Series” on Oct. 24 with breast cancer survivor Jennifer Hayden, author of “The Story of My Tits,” at its New York store. 

How it supports breast cancer research: Throughout the month on October, 100% of online proceeds from the La Naissance de Venus tee will go to the Gustave Roussy Institute, a leading cancer research center based in Paris. All in-store proceeds from the shirt will go to Susan G. Komen Greater NYC. On Oct. 2 only, 10% of online proceeds from the Rose collection will go to the Gustave Roussy Institute and 10% of in-store proceeds will go to the Susan G. Komen Greater NYC. On top of that, 20% of ticket sales from the knitting event will also be donated to the Susan G. Komen Greater NYC. 

CREDIT: Courtesy of Brand

To buy: La Naissance de Venus T-shirt, $60; Sézane.com. 

Sneaker Room x Nike

Sneaker Room and Nike have collaborated several times on Breast Cancer Awareness-themed shoes that yield charitable contributions. This year, the Jersey City, New Jersey, boutique retailer reworked the brand’s React Element 87 for the cause. Sneaker Room created three looks, and all will be available at the Central Avenue storefront and via Snkrroom.com on Sept. 28 at 11 a.m. ET. They will include an all-pink style, an unusual white and pink look and one in black and pink with Swarovski crystals in the black Swoosh branding. All of the sneakers feature the retailer’s “SR Cares” and “Changing the world one sole at a time” slogans, and all are individually numbered. The store produced 525 pairs of the pink style, which will retail for $250; 126 pairs of the white and pink silhouette, retailing for $500; and just 63 pairs of the black and pink style, which will sell for $1,000.

How it supports breast cancer research: Sneaker Room said in a statement that 100% of the proceeds will be donated to its local Jersey City hospital.

Sneaker Room Nike React Element 87 SR QS
The three Sneaker Room x Nike React Element 87 SR QS colorways.
CREDIT: Sneaker Room

To buy: Sneaker Room x Nike React Element 87 SR QS; Snkrroom.com.


Women’s indoor cycling shoe brand Tiem is offering its Slipstream model in bright pink this month. The slip-on style, complete with a breathable mesh toe box and single-strap closure system, is currently available for $130 on Tiemathletic.com.

How it supports breast cancer research: Tiem will donate 10% of the proceeds from sales to the BCRF

CREDIT: Courtesy of Brand


To buy: Tiem Slipstream in “Vivid Pink,” $130; Tiemathletic.com.

All products featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site, FN may earn a commission.

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