Lau is the latest face to front the British brand’s “Colorful Characters” campaign, which debuted last year around the time the company relaunched in the U.S. market.
The brand is hosting a brunch at Annabel’s in Mayfair today to celebrate the new ads, which feature Lau sporting the brand’s Iris glitter sneaker. As part of the initiative, the influencer is also taking over Kurt Geiger’s Instagram account today.
In the campaign, Lau wears a “double bag” look, including a candy cane pink striped Kensington shoulder bag and neon orange mini Mayfair style. (The Kensington is an update of Kurt Geiger’s popular Rainbow version, which had a waitlist of more than 1,000 people last summer.)
Lau is a key part of Kurt Geiger’s efforts to bring the brand to the forefront through its digitally focused global campaign — its biggest advertising effort to date.
Last year, an eclectic group of British characters starred in the campaign, including veteran actress Joan Collins, eccentric designer Zandra Rhodes, models Alex Wek, Alice Dellal and Reece King, among others.
“We wanted the message to be about inclusivity,” said Rebecca Farrar-Hockley, Kurt Geiger’s longtime chief creative officer, at the time. “Although everyone is British, we celebrated diversity, with people of all different skin colors and at every age. In fashion, there’s no age limit.”