Brazilian Model Dies After Collapsing on the Runway at São Paulo Fashion Week

A Brazilian male model died after collapsing on the runway at São Paulo Fashion Week yesterday, event organizers confirmed.

The catwalker, 26-year-old Tales Cotta, seemed to trip over his shoelaces while walking for Ocksa. Front row attendees initially rushed to help him, with emergency support staff arriving shortly after to provide treatment. Cotta was rushed to the hospital and pronounced dead shortly after.

A firefighter helps model Tales Cotta (L) during a presentation from fashion label Ocksa during Sao Paulo Fashion Week, in Sao Paulo, Brazil, 27 April 2019. Cotta, 26, died on 27 April 2019 as he was taking part in a fashion presentation during Sao Paulo's Fashion Week.Brazilian model Tales Cotta dies at the catwalk during Sao Paulo Fashion Week, Brazil - 27 Apr 2019
A firefighter helps model Tales Cotta (L) after his collapse during São Paulo Fashion Week.
CREDIT: LECO VIANA/Shutterstock

Event organizers issued a statement on Twitter following the tragedy, writing: “We’re sorry for the loss and send our deepest condolences to Tales’ family.” Details surrounding the incident were not provided.

Base Mgt., the agency to which Cotta was signed, took to Instagram to post a tribute to him. His cause of death has not yet been revealed.

“Tales never presented or complained about health problems. He maintained a healthy diet (he was vegetarian), did not use illicit substances and was in full conditions to participate in the runway show,” the English translation of the post reads. “We await the medical report and ask for respect at this time of deep sadness. We are providing support to the family and friends of Tales Cotta, who will be forever in our hearts and memory.”

View this post on Instagram

A Agência Base MGT comunica, com extremo pesar, o falecimento do modelo Tales Cotta (26 anos), que sofreu um mal subido durante o desfile da OCKSA, neste sábado (27.04). Ressaltamos que Tales está em nosso casting há um ano e meio e sempre teve comportamento exemplar. O modelo não era estreante, já desfilou em outras edições tanto do SPFW, quanto outros importantes eventos de moda, como a Casa de Criadores. Ressaltamos que Tales nunca apresentou ou se queixou de problemas de saúde. Ele mantinha uma dieta saudável (era vegetariano), não usava substâncias ilícitas e estava em plenas condições para participar do desfile. Aguardamos o laudo médico e pedimos respeito nesse momento de profunda tristeza. Estamos prestando toda a assistência à família e amigos de Tales Cotta, que estará para sempre em nossos corações e memória. . . #luto

A post shared by Base Mgt (@base_mgt) on

Cotta had posted an Instagram just hours before his death (he had 20,000 followers on the social platform).

Want more?

Sarah Flint Reveals What It Really Means When Meghan Markle Wears Her Shoes

Indie & All the Rage: How Niche Shoe Brands Are Conquering the Chinese Market

Why Comfort Shoe Brands Are Finally Connecting With Wellness-Obsessed Millennials

More From Our Brands

Access exclusive content