Shoe lovers may have yet another style to add to their footwear emoji rotation.
In honor of World Emoji Day — an unofficial holiday celebrated with emoji events and product releases — sandal brand Reef has petitioned Unicode Standard, the body governing emojis, to add a flip-flop icon to the official emoji keyboard.
If accepted, the emoji could pop up on keyboards as soon as 2020.
In the meantime, Reef is encouraging consumers to get involved in the process by posting on social media with the hashtag #insertflipflopemoji.
The company has brought the emoji to life through a prototype sandal in bright yellow and orange. Although the silhouette itself is not available for sale, consumers could soon be adding it to their text messages.
Launched in 2014, World Emoji Day was created by Jeremy Burge, who founded Emojipedia, an emoji reference website that documents usage of Unicode Standard characters.
Reef was established in 1984, years before emojis came into existence. While the brand is known for its flip-flops, it also offers a wide range of looks, including espadrilles and sneakers for women as well as styles for men and kids.
Last week, the Carlsbad, Calif.-based company made headlines when it launched its first Pride footwear collection, embracing its “beach freely” mantra that represents the inclusivity and diversity of the beach.
Watch FN’s interview with Hailey Baldwin.
This Retro Sandal Is Back to Replace Flip Flops for Summer
Fresh Out of Bankruptcy, Rockport Buys Reef From VF Corp.
Flip Flops Have Gone From Notoriously Ugly to Celebrity Favorites in 2019