This story was updated on Aug. 28 to include official release info from Adidas.
Adidas and Kanye West today announced the official release date for the Yeezy Boost 700 V2 “Inertia” today — and the style will be here very soon.
The baby blue and gray kick has Boost cushioning, a translucent outsole and curved stripes on the side panels. The Yeezy Boost 700 V2 “Inertia” will be releases internationally on Sept. 7, retailing for $300. The style will be available for purchase on the Yeezy Supply and Adidas.com/Yeezy websites.
The “Inertia” colorway will be familiar to fans of West’s ongoing Adidas sneaker partnership, as the Yeezy Boost 700 V1 hit shelves in the shade this March. (No longer available at retail, the Yeezy Boost 700 V1 “Inertia” is reselling on StockX for around $350.)
Sneaker leaker Instagram account Yeezy Mafia offered a first look at the upcoming colorway on Aug. 19.
With the Yeezy sneaker label, West and Adidas are making big money. Adidas Yeezy is expected to do $1.5 billion in sales for 2019, according to Forbes. Largely thanks to his sneaker empire, West was ranked by the business magazine as the third highest-earning celebrity of the year, earning an estimated $150 million in pre-tax income.
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