For a city as expensive as New York, the demand for 99 cent sneakers is bound to be sky-high. But interest in Adidas x Arizona Iced Tea’s collaboration exceeded even lofty expectations.
So many fans staked out the street outside the brands’ 208 Bowery pop-up this morning that the New York Police Department shut down the operation before the doors ever opened.
“Thanks to our loyal fans that came out to support our partnership with Adidas. Due to overwhelming demand and safety concerns, the NYPD shutdown our pop-up,” Arizona Iced Tea wrote in a statement on Twitter. “We sincerely apologize to all our fans that waited in line. We are actively working to remedy the situation.”
The super-exclusive collaboration includes four sneakers: two takes on Adidas’ Continental 80 and two takes on the Yung-1.
The pop-up was set to open today and tomorrow from 11 a.m. to 7 p.m. ET. The limited-edition kicks were to be sold on a first-come, first-serve basis, with only $1 bills being accepted as payment. Each shoe would come with a can of iced tea.
Although fans who turned out for the pop-up this morning were disappointed when the NYPD shut down the event, they will still be able to snag a pair of the sneakers, even if the pop-up doesn’t reopen. How? Arizona is giving away some shoes on its Facebook page.
Below, see how to clean your shoes using champagne.
Here’s a First Look at the Upcoming Adidas Yeezy Boost 700 ‘Magnet’
Pharrell’s Adidas Solar HU Glide Sneaker Returns in Four Tonal Colorways
How Adidas, Keds and Chooze Are Empowering Young Girls