Charity Works: M.Gemi Fights Cancer With a Cheeky Shoe Collab + More News

Please send tips on footwear brands and retailers that are participating in charitable causes to ccarballo@footwearnews.com.

Sept. 17, 2019: M.Gemi has collaborated with the charity F**k Cancer on a collection that benefits those who are affected by cancer. The luxury DTC shoe brand will donate 15% of sales from the Palestra Minimo women’s sneaker and the Lucente men’s sneaker through Nov. 17. The design includes the F**k Cancer logo emblazoned on the shoes; the organization funds programs for early detection and psychosocial support services. Additionally, colored laces associated with different types of cancer can be purchased for $15. Customers can also donate by texting FCshoes to 707070.

Sept. 15, 2019: For its spring ’20 London Fashion Week show, Roland Mouret is giving back. The designer sent women down the runway in trendy sandals, loafers and pumps, while men in the show sported classic K.Jacques dress shoes. Now that the show is over, Mouret will auction off the runway shoe stock for charity. “The ethos is giving back, caring,” Mouret wrote in a release. He’s also holding a sale at his London headquarters on Oct. 3; shoes will be sold for 40 pounds each, with 100% of proceeds going to Maggie’s Centres, an organization that helps cancer patients.

Roland Mouret, London fashion week
A pair of lace-up booties on the runway at Roland Mouret’s show.
CREDIT: Shutterstock

Sept. 13, 2019: Nicholas Kirkwood has collaborated with Japanese silversmith Shinta Nakajima on a shoe that embraces both of their disciplines and passion for supporting the arts. The result is the Jazelle shoe, which is hand-shaped with silver sheet and made with metallic napa leather and Kirkwood’s new signature architectural heel, seen in his spring ’19 collection. Inspiration comes from leaves and foliage — a nod to Kirkwood’s spring ’20 line. The shoe will be up for auction at a gala on Sept. 16 in support of the Sarabande x LAPADA Arts & Antiques Fair. Nakajima is an alum of London-based Sarabande, which was established by the late Alexander McQueen to provide scholarships and studio space for artists.

Sarabande x Nicholas Kirkwood, silver shoes
Sarabande x Nicholas Kirkwood.
CREDIT: Courtesy

Sept. 12, 2019: Timberland’s logo is a tree, so it’s fitting that the outdoor standout is preparing to plant 50 million of them around the world. The brand announced today that it will hit that number by 2025 as part of its efforts to support a greener future. “Trees and green spaces help improve the quality of our planet as well as individual well-being. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future,” Timberland global brand president Jim Pisani said in a statement. To help hit the mark, the label will partner with several green organizations including Smallholder Farmers Alliance, GreenNetwork, Tree Aid and others. Tree-planting projects for the first year will take place in Haiti, China, the Dominican Republic, the U.S., Tanzania and Mali.

Timberland Nature Needs Heroes
An image from Timberland’s “Nature Needs Heroes” campaign.
CREDIT: Timberland

The company will kick off the effort with “Nature Needs Heroes,” its largest marketing campaign to date, which is a “calling on consumers around the world to join the movement by taking simple, small actions for a healthier planet.” It highlights 12 eco-heroes who are making positive change for the environment and communities, all outfitted in the brand’s fall ‘19 line. Aside from the campaign’s promotional rollout, Timberland will also host a three-day pop-up park and urban greening event in New York City, a Remade workshop in Shanghai and greening events in London, Paris, Milan, Berlin and Amsterdam.

Sept. 11, 2019: Tall Order, a direct-to-consumer website featuring socks for men with average to large size feet, has launched a limited-edition dress sock in support of FealGood, an organization designed to assist emergency personnel who have been injured or face serious injury in the line of duty. Half of all proceeds from the sale of the socks sporting the FealGood Diversity logo will be donated to the organization. Tall Order was founded by twin brothers Dan and Mike Friedman, whose father Andrew, perished in the Sept. 11 terrorist attack.

Tall Order Sock
Tall Order sock for FealGood.
CREDIT: Tall Order

Sept. 6, 2019: Luxury brand PS821 put a retro touch on its new capsule collection of vegan sneakers done in 1980s-approved terry cloth. The colorful, limited-edition unisex line of high-tops ($315) and low-tops ($298) are available on Ps821.com and at its NYC pop-up shop at 225 Mulberry St. Along with the new shoes, the brand also incorporates its choose-your-own-charity philanthropy model. With every purchase from the collection, 8.21% of proceeds are donated to one of three social causes selected by the purchaser: No Kid Hungry, The Trevor Project and Water.org.

ps8221 sneakers, vegan shoes, sustainable, 1980s, terrycloth
PS821 unisex vegan capsule collection.
CREDIT: Courtesy

Sept. 5, 2019: Born is partnering with St. Jude Children’s Research Hospital in support of Childhood Cancer Awareness Month in September. The 2019 Born x St. Jude Take Comfort, Give Hope campaign is focused around the launch of a limited-edition colorway of the Meggs Too, a sock bootie, sold exclusively on bornshoes.com.  The style will retail for $140, with Born donating all of the net proceeds to the hospital and no less than $90 per pair directly benefiting St. Jude. Born will also donate $1 for every sign-up to the bornshoes.com email database in September (up to $10,000).

Sept. 4, 2019: U.S. Women’s National Soccer Team star Alex Morgan has teamed up with online resale marketplace Poshmark to put her closet on sale for charity. The collection features 40 items from the soccer star’s wardrobe, including clothing, shoes and accessories from brands such as Giuseppe Zanotti, Nike, Off-White, Stuart Weitzman and more. Prices range between $21 and $2,000, and all proceeds from sales will be donated to a pair of animal welfare organizations: The Animal League – Central Florida Humane Society and The HIT Living Foundation.

Alex Morgan arrives at the Teen Choice Awards, in Hermosa Beach, Calif2019 Teen Choice Awards - Arrivals, Hermosa Beach, USA - 11 Aug 2019
Alex Morgan arrives at the Teen Choice Awards on Aug. 11, 2019.
CREDIT: Shutterstock

Want more? See how other brands and retailers are giving back.

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