Crocs is riding a blockbuster earnings streak — fueled by a combination of A-list brand ambassadors, teenage fandom and the “ugly shoe” trend.
As part of its ascendency, the Colorado-based comfort company has put out a number of highly sought-after collaborations, with an interesting cross-section of brand and celebrity partners.
Crocs achieved smashing success through a partnership with Luke Combs. The clog maker and country singer put out two Classic Clogs this year: first, a wood grain-printed silhouette, released in June, and then a camouflage, hunting-themed style that debuted in November.
Both pairs sold fast — and they also generated a mindboggling volume of interest: “Luke Combs crocs” was the single most-searched shoe term of 2019, according to Google.
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Another Crocs collab also ranked in the top 10 most-searched shoes of the year: the Post Malone partnership. The hip-hop star’s camo-print, Velcro-strapped clog — his fourth silhouette in collaboration with Crocs — hit the market in early December, selling out within hours. On the resale market at StockX, pairs are selling in the range of $77 to $107.
While Post has mass appeal among the Gen Z sector, another Crocs partnership was more aimed at the parents of teenagers. The clog maker teamed up in May with ’70s rock group Kiss on clogs with flames and tie-dye, as well as creating Jibbitz with the iconic stage looks of Demon, Catman, Starchild and Spaceman.
Appealing to yet another fanbase, Crocs released a collab with Vera Bradley this year. The four-piece capsule included slides and clogs in Bradley’s famous florals.
Click through the gallery to see more Crocs collabs that generated buzz in 2019.
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