Vans is making a splash this summer with its new Shark Week-themed apparel and footwear line. The collection is inspired by Discovery Channel’s annual week of TV programs featuring the feared underwater predator.
The shoes are set to be released on Monday in Vans stores as well as at Footlocker, Nordstrom, Urban Outfitters and other specialty retailers; they will sell for $28–$75. A portion of the proceeds will also benefit Oceana, an international charitable organization dedicated to protecting and restoring the world’s oceans on a global scale. The charity conducts science-based policy campaigns to protect the ocean as a worldwide resource.
The line comes in children’s sizes, however Vans will also offer a few adult editions. The Costa Mesa, Calif.-based label designed some styles with shark prints and ocean-blue hues.
Discover Channel launches Shark Week, which lasts from July 28 through Aug. 4.
The collaboration comes after the lifestyle label released a collection honoring the late artist Frida Kahlo last Tuesday.
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