Is Rapper J. Cole the Newest Puma Endorser? Fans Are Buzzing Over Cryptic Messages

It appears that Puma may have landed another big name to its long list of endorsers.

Fans began to speculate that the German sportswear company has signed multiplatinum recording artist J. Cole following an image that was posted on Instagram by retired track and field legend Usain Bolt yesterday.

The picture, captioned “Puma Family,” shows Bolt standing next to fellow Puma endorsers including high-jumper Gianmarco Tamberi, Formula 1 driver Max Verstappen, Cara Delevingne, Adriana Lima and J. Cole. Spotted in front of a Puma-branded backdrop is Cole wearing a full gray sweatsuit along with a pair of high-top Puma sneakers to match.

View this post on Instagram

Puma Family

A post shared by Usain St.Leo Bolt (@usainbolt) on

Adding to the rumors, Puma senior marketing manager Clyde “Sneakerbox Clyde” Edwards posted a cryptic tweet, writing: “The ROC is in the building,” alluding to to Jay-Z and his Roc Nation label, to which Cole has been signed since 2009. Last year, Puma also signed Jay-Z to be its president of basketball operations in an attempt to revitalize the brand’s position in the category.

Puma has yet to officially confirm the signing of J. Cole. In related news, see Puma’s reaction to the recent death of its former brand ambassador Nipsey Hussle.

Watch the video below on how to clean your sneakers. 

Want more?

Puma Reacts to Ambassador Nipsey Hussle’s Death

Rihanna, LeBron James & More Celebs React to Rapper Nipsey Hussle’s Death

Selena Gomez Goes for a Laid-Back, Leggy Look in New Puma Sneaker Campaign

Vionic Sponsored By Caleres

Shoe of the Month: Vionic Talks Spring in its Step

Vionic takes FN through its upcoming spring collection and shares a big giving moment for fall.
Learn More

Access exclusive content