Adidas x Pharrell’s ‘Now Is Her Time’ Campaign Is an Ode to Women’s Empowerment

Pharrell Williams and Adidas are championing female empowerment and women’s rights with a buzzy new collection and campaign, called “Now Is Her Time.”

The ad campaign stars powerful women ranging from artists to activists; it was shot by Collier Schorr, a fashion photographer known for her adolescent portraits blending realism with elements of fantasy/fiction.

Williams’ goal with “Now Is Her Time” is to highlight women who are making change across a number of issues and perspectives.

“To this day, the female achievement goes mostly ignored and overlooked,” Williams said. “That’s something we need to change.”

“Now Is Her Time” features singer-songwriter Syd; Black Lives Matter co-founder Patrisse Cullors; Period.org founder Nadya Okamoto; writer-director Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; human rights activist Sana Azim; Art Mom founder Tyra Mitchell; Style Saves co-founder and model Isabela Rangel Grutman; dancers Sheena Cain and Sophia Parker; and models Sara Cummings and Kadija Diawara.

nmd sneakers, Adidas x Pharrell Williams, Now Is Her Time, pink, yellow, white, blue, green, black
NMD sneakers from the “Now Is Her Time” collection.
CREDIT: Adidas

The “Now Is Her Time” capsule features unisex apparel and shoes for adults, juniors, kids and infants. In terms of footwear specifically, four classic silhouettes — the Adilette, SolarHu, Crazy BYW and NMD — are being offered in unisex sizing in 23 colorways.

Adilette slides, Adidas x Pharrell Williams, Now Is Her Time, pink, yellow, white, blue, green, black
Adilette slides from the “Now Is Her Time” collection.
CREDIT: Adidas

The collection is available to preview now on Adidas.com; it drops Aug. 31 in Adidas stores/online, at Foot Locker and in select retailers.

In the video below, Stan Smith discusses his eponymous Adidas sneaker.

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