Striving to redefine the footwear space once again, Nike unveiled this morning its latest game-changing basketball sneaker: the Nike Adapt BB.
According to Nike, a player’s foot can expand almost half a size during the course of a basketball game. Incorporating the same self-lacing technology as the HyperAdapt 1.0, the Adapt BB provides a customized fit for every basketball player.
The latest FitAdapt tech features a custom motor and gear that senses the tension and is able to adjust when needed to give the wearer’s foot complete lockdown during games. Personalized adjustments can be made effortless, thanks to the Nike Adapt app available on your smartphone (examples of this: a looser fit during pre-game warmups and a tighter feel during games).
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“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” Eric Avar, Nike’s VP creative director of innovation, said in a statement. “During a normal basketball game, the athlete’s foot changes, and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”
Aside from the self-lacing tech, the upper outer black shell is created with high-tenacity Flyknit, while the inner shell is made with QuadFit mesh and Cushlon foam for court-ready comfort.
Like its predecessor, the Adapt BB was put through strenuous testing, including 30,000 impact pulses at 780 pounds of forces and extreme temperatures of up to 140 degrees Fahrenheit. It also endured waterproof tests to simulate sweaty feet. Finally, the kicks needed to be approved by some of the best athletes in the game, like Boston Celtics forward Jayson Tatum. A few other players were invited to participate in workouts and pickup games at the Nike headquarters in Oregon.
The Nike Adapt BB is available for preorder at Nike.com, with a global release on Feb. 17. Retail pricing is set at $350.
Nike to Bring the Self-Lacing Sneaker to the Masses With $350 Price Point