Lauren London Partners With Puma on Touching Tribute to Late Rapper Nipsey Hussle

Tributes to Nipsey Hussle continue to pour in — this time, from his girlfriend Lauren London.

The actress partnered with Puma on a campaign titled “Forever Stronger” with a heart-wrenching advertisement featuring a poem that paid homage to the late rapper, who was shot and killed in March.

In a video shared on YouTube, London recited a poem written by Hussle’s sister, Samantha Smith.

“Pain is the light; pain is insight. The body hurts, but the spirit grows. The flesh is starving while wisdom overflows,” she said. “I got a question only Lord knows: Does life birth us twice?”

She also took to Instagram, posting on Tuesday a series of images that served as a sneak peek into the collection. One of the pictures showed London in a hot pink cropped drawstring hoodie with black skintight leggings and crew socks that bore the Puma branding. For footwear, she was photographed in a pair of crisp white sneakers.

A spokesperson for Puma wrote to FN, “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Lauren has been a supporter of the brand for many years and has always embodied the brand’s spirit of strength and perseverance. As a member of the Puma family, we look forward to collaborating with her in 2020.”

A release date for the Puma x Lauren London “Forever Stronger” collection has yet to be announced.

In early March, Hussle announced a partnership between Puma and his clothing brand, The Marathon Clothing. The 16-piece collection was launched in the fall — six months after his death on March 31, when he was shot outside of TMC’s store on Slauson Avenue in Los Angeles and was taken to a hospital where he was pronounced dead. He was 33.

The rapper, born Ermias Asghedom, was also seen in several Puma campaigns, including the brand’s promotional efforts related to its RS-X “Trophies” sneaker and another for its collaborative collection with apparel brand Coogi.

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