The Miami Heat star, who is sponsored by Chinese sporting goods giant Li-Ning, doctored his footwear with a simple marker-written message: “Nipsey Hussle, Rest in Heaven.”
Wade’s kicks were the Way of Wade 7s in a royal blue and gold colorway. The 37-year-old, who plans to retire at the end of this NBA season, suited up for a Heat loss on the road to the Boston Celtics.
On the sole, the Toronto Raptor wrote, “All Money In,” a reference to the record label imprint that Hussle founded in 2010.
On Sunday, the Los Angeles Clippers paid their respects, with Montrezl Harrell creating a custom jersey with “Hussle” written on the back. Lou Williams, who’s signed onto Chinese sneaker brand Peak, sported kicks reading “Money Making NIP” for the Clippers’ win against the Memphis Grizzlies hours after the artist’s passing.
While he was best-known as a rapper, Hussle (born Ermias Asghedom), had considerable influence in the fashion and shoe industries, including a deal with Puma. He had many pals in the NBA, and basketballers aplenty took to social media to commemorate him — such as LeBron James and Steph Curry.
Watch FN’s cover shoot with Carmelo Anthony below.
Puma Retailers Love the Brand’s History and Consumer Engagement