Are Dior and Nike in business? Rumors of a partnership between the brands are in full force — with whisperings of a sneaker collaboration in spring 2020.
Some social media users believe Dior is putting its own twist on the Nike Air Jordan 1 sneaker, the basketball silhouette that Michael Jordan famously debuted in 1985. The high-fashion take on the shoe would reportedly retail for $2,000, with only 1,000 pairs to be released, according to @Ovrnundr, a Twitter account that chronicles leaked sneakers.
Assuming all 1,000 pairs sell out, that would produce $2 million in gross revenue split by Dior and Nike.
Rumors of a Nike x Dior collaboration have been swirling since 2017, when then-Dior menswear creative director Kris Van Assche posted and deleted an Instagram image showing the brands’ logos combined. Kim Jones, the current Dior menswear creative director, has not commented on a collab.
Watch on FN
If Nike is indeed working with Dior, it wouldn’t be the only collaboration between the sportswear giant and a high-end label. Virgil Abloh of Off-White has an ongoing partnership with Nike, and his take on the Jordan 1 won him FN’s 2017 Shoe of the Year honor. The sneaker company’s collab with Sacai has also generated significant buzz.
Meanwhile, Prada and Adidas officially announced a partnership last week. Two limited-edition Prada-for-Adidas men’s and women’s shoe styles are coming to market in December.
FN has reached out to Nike and Dior for comments.
Nike Releases Two New Colorful Iterations of Air VaporMax Plus Sneakers
The Nike Air Force 1 Low Gets a New Silky Makeover From These Two Collaborators
The Second Wave of Virgil Abloh’s ‘Athlete In Progress’ Nike Collection Releases Next Week