Big Baller Brand is pushing back the ship date of NBA star Lonzo Ball’s latest signature shoe. And one famed journalist believes this marks the end of the label.
According to a tweet from ESPN’s Nick DePaula, Big Baller Brand is pushing the delivery date of its Zo2.19 sneakers for Ball to May 1. When the sneakers became available for preorder in October, the ship date was listed as “early 2019.” The reason, as stated in a letter from Big Baller Brand sent to purchasers of the shoe, was to “improve the critical foam used in the midsole” that will “allow for a better performing shoe at a pro level and will enable you to enjoy the quality and craftsmanship of the Zo2.19 for everyday fashion.”
In a reply to DePaula, The Action Network’s business of sports betting, sports business reporter and senior executive producer Darren Rovell hinted at the demise of BBB.
“It appears we are nearing the end of the Big Baller Brand. Will be a fabulous case study one day,” wrote Rovell on the social media platform.
Aside from sneaker news, Ball has been the subject of sports-related headlines as of late. The young Los Angeles Lakers guard has been widely reported as a potential piece in a megatrade for Anthony Davis of the New Orleans Pelicans.
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