Nice Kicks and Adidas have a big release coming for Black Friday, Nov. 29.
To commemorate the 50th anniversary of the Woodstock festival, the sneaker retailer and the German sportswear giant are dropping tie-dye UltraBoost shoes.
The latest release, called the Nice Kicks x Adidas Consortium UltraBoost “Encore,” has a fully knitted rainbow spiral tie-dye upper, a translucent cage and a gum outsole. The midsole features Adidas’ popular Boost cushioning.
The shoe is co-branded with both Nike and Woodstock graphics on the footbeds and tongues.
Shoppers can snag the sneakers online at Nicekicks.com for $200 on Friday. To prevent scalpers from scooping up all the shoes, customers are limited to one pair each.
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Nice Kicks and Adidas began their celebration of Woodstock’s 50th birthday in August, releasing a white shoe with rainbow tie-dye print. The sold-out sneakers can be purchased on the resale market, with prices hovering around $180 retail. At StockX.com, prices range from $165 to $220, depending on the size.
The UltraBoost 20 releases on Dec. 6. The tech-loaded and advanced sneaker features several innovations and upgrades to its top-tier materials. It will be available to purchase at Adidas.com, in Adidas stores and from select retailers.
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