The result of the partnership is a new limited-edition running sneaker and cleat, dubbed the AM4ATL (Adidas Made For Atlanta), which is a nod to the city that’s hosting the game. The lineup, according to Adidas, was designed to celebrate the different heritages and cultures of players on a given team. The footwear is executed with a bold and eye-catching tie-dye print used to represent the “artistic expression of creators uniting to come together as one.”
Both the running sneaker and cleat feature uppers designed with mid-foot and heel lockdown in mind, the brand’s Torsion system for optimal heel-to-toe transition, digital bonding of the sole to the upper to avoid using glue, and an NFC-enabled electronic tongue patch that can establish wireless communicate with a portable electronic device that’s in close proximity. The running silhouette features Adidas’ renowned Boost midsole cushioning.
While some players started wearing the looks on Monday for NFL Pro Bowl activities in Orlando, Fla., the shoes won’t be available to consumers until Jan. 28.
Adidas AM4ATL cleats will also come with a $200 price tag and will be sold on Adidas.com.
The Los Angeles Rams will face the New England Patriots in Super Bowl 53, scheduled to take place Feb. 3 at Mercedes-Benz Stadium in Atlanta. Game time is set for 6:30 p.m. ET.
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