Movie-themed collaborations aren’t new. Retailer Extra Butter has been doing them for years, and Reebok is set to deliver the Alien Stomper once again for the 40th anniversary of “Alien,” for example. But the upcoming Ewing Athletics release, in collaboration with sneaker customizer Dan “Mache” Gamache, may be the funniest one to hit stores.
Arriving early next month is an iteration of the Ewing Athletics 33 Hi inspired by the classic Jim Carrey movie “Ace Ventura: Pet Detective,” which turns 25 this year. Ewing Athletics and Mache confirmed that the look is Mache’s first sneaker collaboration produced with a brand (something the customizer said took 17 years to accomplish).
“If you’re gonna give a customizer a shoe, you can’t just do a colorway; you’ve got to do something crazy, and I felt like ‘Ace Ventura’ resonates with my childhood,” Mache said revealing the shoe on Instagram.
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Next Month we partner with the global leader in sneaker customization @mache275 for what is considered his first ever produced sneaker with a company. We join forces with @mache275 to pay tribute to Ace Ventura who celebrate its 25th anniversary this year. It’s a film that is meaningful to @mache275 and has inspired this partnership with #EwingAthletics. The sneaker will be accompanied by a limited apparel collection consisting of both a jacket and shorts featuring the same floral pattern. #Ewing #AceVentura
The sneaker is executed with a floral print pattern. It also boasts the business card Carrey’s character is holding on the movie poster on the tongue and Mache’s signature on the upper.
Aside from the sneaker, Ewing Athletics confirmed on Instagram that a limited apparel collection will also be available consisting of a jacket and shorts.
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