With elaborate sets, star-studded front rows and the promise of fantastical fashion, Chanel’s runway shows are one of the most anticipated of each season — and attendees always dress as if Coco is watching.
A Chanel show is almost guaranteed to have something to write home about. This time it was Gigi Hadid’s turn as the show’s bouncer when French comedian Marie Benoliel crashed the runway at the finale.
An equally thrilling part of attending a Chanel show is observing what the other guests wear. For fashion insiders and loyal Chanel fans alike, getting dressed for the show, which happens on the last day of each Paris Fashion Week, is a bit like dressing up for an important holiday. Seeing how attendees pull together current and archival pieces in special and different ways is an awaited perk, so much that the arrivals scene outside the show has become its own important runway.
The brand is not averse to influencer marketing, and plenty of the most noticeable looks are those of street style stars dolled up in current-season or recent-season statement pieces (see the #giftedbychanel hashtag for further reference). Influencers like Reese and Molly Blutstein, Ami and Aya Suzuki and Camila Coelho all wore looks that relied heavily on Chanel garments and accessories.
But scattered among the vintage Chanel and the head-to-toe looks that are often worn by the brand’s most loyal VIP clients, these placements only add to the iconography of Chanel’s street-style “tableau vivant.”
Click here to see more of Chanel’s street style from the spring ’20 show.