London Fashion Week is starting a new trend by opening select doors to the public this season.
In August, the British Fashion Council announced that tickets to runway shows and other immersive experiences for London Fashion Week will be available for purchase online. Starting at 135 pounds sterling ($168), consumers can get access to six select runway shows, a series of industry-led panels and a variety of fashion installations.
Designers who will partake in the initiative include Alexa Chung, Self-Portrait and House of Holland with six ticketed fashion shows that take place Sept. 14 and Sept. 15.
“Fashion Week is a working environment, and this would benefit the keen outsiders [so they can] learn and experience the ins and out of our industry,” Self-Portrait designer Han Chong told FN. “It is a great way to welcome the public to be part of the fashion conversation and be excited about it.”
As retail continues to fluctuate and the consumer continues to drive demand, it comes as no surprise that London Fashion Week has invited the public in.
“The aim [is] to inspire young people and make LFW a cultural citywide celebration that will introduce fashion to a wider pool of people who may not have previously engaged with it or understand the incredible careers and opportunities that the industry holds,” the British Fashion Council said in its statement announcing the shift.
The British Fashion Council also stated that London Fashion Week will be a citywide event this year. Throughout the city, there will be a number of activations and events open to the public. You can find more details and ticket info here.