Kanye West Files Trademark Request for Rights to ‘Sunday Service’ Printed on Shoes and Other Merch

Kanye West doesn’t want anyone making merchandise that profits from his “Sunday Service” gospel series.

Through his holding company, Mascotte Holdings Inc., the rapper turned designer filed with the U.S. Patent and Trademark Office on July 19 to trademark the phrase “Sunday Service.” If granted his request, West will be the sole person allowed to sell “bottoms, dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops” under the phrase.

The “Gold Digger” hit maker sold clothing from a special “Sunday Service” line in April at the Coachella Music & Arts Festival, where his gospel choir performed on Easter Sunday for festivalgoers (the performance was also live-streamed). West’s wares included a $50 two-pack of socks that read “Jesus Walks” and “Church Socks” as well as “Holy Spirit” and “Sunday Service at the Mountain” sweatshirts that ranged from $165 to $225.

yeezy, merch, sunday service sweater
“Holy Spirit” Yeezy sweatshirt, $225.
CREDIT: Courtesy of Yeezy

While some Twitter users frowned at the high price of West’s Sunday Service collection, his business empire continues to succeed.

West’s Yeezy partnership with Adidas is set to top $1.5 billion in sales by the end of 2019, according to Forbes, placing it in competition with Jordan Brand, which does about $3 billion in annual revenue. Thanks mostly to his fashion empire, ‘Ye was the third highest-earning celebrity in the past year, according to Forbes, taking home an estimated $150 million in pre-tax pay.

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