Exclusive: This Celebrity-Favorite Brand Is Launching Men’s Shoes — And They’re Affordable

Jessica Rich Collection, a women’s footwear and clothing brand that counts the Kardashians and Jennifer Lopez among its A-list clientele, is getting into the men’s footwear business.

On April 1, the label — designed by former reality television star and fashion aficionado Jessica Rich — will release its first men’s shoe: an exaggerated high-top leather sneaker with gold midsoles and outsoles. The made-in-Italy footwear, available in both black and white, is accented with gold eyelets and will retail for $249 on jessicarich.com.

Jessica Rich Collection men's sneakers
Both colors of the new men’s style by the Jessica Rich Collection.
CREDIT: Courtesy of brand

The line — another low-top style is coming down the pike — is inspired by the brand’s own royalty-focused aesthetic (its logo is a crown with the initials JR  underneath) as well as a recent social media frenzy around whom should be dubbed the king of R&B. Rich checked off both boxes: She named her men’s collection “I Am King” and tapped ‘90s R&B singer and songwriter Jon B as the face.

Jessica Rich Collection men's sneakers
Jon B for the Jessica Rich Collection.
CREDIT: Courtesy of brand

“Every guy deserves to feel like a king, and I want him to feel like a king in my shoes,” Rich said of her inspiration. “Also, I thought about: What would guys feel comfortable talking about on a red carpet? Would they want to say, ‘I’m wearing Jessica Rich,’ or would you say, ‘I am king’? ‘I am king’ sounds more cocky.”

Despite its celebrity fans — Demi Lovato and Nicole Scherzinger have also been spotted wearing the brand — Rich said her shoes aren’t just for Hollywood’s movers and shakers.

“The guy [who will wear my line] is stylish, and if he’s not super-trendy, he’s going to take a chance on this shoe because it’s still basic but it also has a touch of gold,” she said. “This is the perfect shoe for any guy who’s a businessman between 18 and 40 years old and likes to be sexy but not too over-the-top. It’s the artist, the athlete or the husband at home who wants to go out with his boys on the weekend.”

Jessica Rich Collection men's sneakers
Jon B for the Jessica Rich Collection.
CREDIT: Courtesy of brand

Rich launched women’s footwear in 2017 with the debut of Transparent by Jessica Rich, a wildly successful line of clear-PVC-inspired heels. For women ogling over the men’s sneaker release, Rich promised a his-and-hers drop this May.

Jessica Rich Collection men's sneakers
Both colors of the new men’s style by the Jessica Rich Collection.
CREDIT: Courtesy of brand

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