World-renowned musician Ziggy Marley brought the holiday spirit — and his big family — to the Give the Gift of Ugg holiday campaign launch party in Los Angeles on Wednesday.
The singer, his wife, Orly, and their children all star in the brand’s campaign this holiday season modeling festive new footwear styles, including cozy slippers, slides and more.
According to the brand, the inspiration behind the event was a tribute to mutual California inspiration. Ugg is headquartered in the Golden State, while the Marleys, a family of creatives, musicians and activists, are based in the Los Angeles area.
At the launch party, Ziggy’s daughter Zuri curated a DJ set, and Ziggy himself performed for guests while wearing new styles from the collection.
As part of the collaborative effort between the singer and Ugg, the brand is partnering with Marley’s own charity, URGE (Unlimited Resources Giving Enlightenment) Foundation, which donates to children, women and communities in need. In addition, the two are partnering with HOLA (Heart of Los Angeles), an organization Marley supports that provides underserved youth with free academic, art and athletic programs.
Below, Marley talks about the new campaign and his personal style.
FN: Why did you partner for Ugg with the campaign? And why was it important to include your family as well?
ZM: “I really like Ugg’s products, and we got to take this opportunity to also help charitable organizations, one local organization called HOLA which serves underprivileged kids and my organization URGE,” Marley told FN. “It gave me a chance to bring the whole family together and spend some time, too.”
Your charity helps youths find jobs and other opportunities. Did you ever have a job as a kid growing up?
ZM: “My friend and I used to try to sell chicken eggs but it was never a good business because the feed was too expensive. We didn’t make enough money on the eggs to pay for the feed in Jamaica so I started writing some songs instead.”
Tell FN about your style and how Uggs fit into what you like to wear.
ZM: “I’m in the studio and I’m chilly, so I’ll wear the Uggs in the studio to relax; that’s my lifestyle, my laid back chill lifestyle, so Uggs is a great part of that as a brand and a style. Doing this campaign, I realized they have a lot of other stuff that I love that didn’t realize they had. I was just used to the typical Ugg boot that we grew up with. It was good to do the campaign so I could see what else they do like slippers and jackets, so that was cool.”
What’s a memory you have of shoes as a youth?
ZM: “As a youth, if I liked shoes they got worn until the bottom broke. If shoes feel good, I like them. It’s all about what feels good, I’m secondary on looks what but it what feels good is my priority for me. If I feel confident I don’t really care what it looks like to anyone else. I had this pair [of shoes] that I wore until it had holes in the soles and as I got older and I winded up here [in Los Angeles], I actually went to the Grove and went to the Ugg store and bought a pair of Uggs.”
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