Slim Jxmmi and Swae Lee of Rae Sremmurd star in the brand’s newest video rocking variations of the shoe. Available for men and women, it comes in three styles: a canvas low-top, a croc-printed leather low-top and a croc-printed leather high-top.
The sneakers feature a unique sole similar to the brand’s Urchin sneaker; the kicks drop today at Giuseppezanotti.com.
“The campaign is really young and fun. It’s for the new generation, new leaders, new trendsetters and new icons in the world,” said Slim Jxmmi.
According to the brand, the short video, “along with an accompanying series of portraits, is the perfect expression of the new sneaker — unapologetic, cool, fashion, understated but statement-making.”
“Sneakers are a very important part of fashion because they can make or break your outfit,” said Swae Lee. “We want people to put their own twist on these sneakers through their own personal style.”
Giuseppe Zanotti worked with Rita Ora in January 2019 to create a collection of stilettos, boots and slides. The brand collaborated with Christian Cowan for Zanotti’s spring ’19 collection as well as for Cowan’s spring ’19 collection, where they debuted shoes with wristwatches.
Giuseppe Zanotti Made Shoes With Wristwatches for Christian Cowan’s NYFW Show & Cardi B Already Loves Them
Giuseppe Zanotti Teams Up With Rita Ora on an Exclusive Shoe Collection