Kim Kardashian Models Brother’s New Halfway Dead Brand With Reflective Yeezys

Kim Kardashian always seems happy to help promote her family’s projects. For example, she’s essentially a full-time Yeezy model for her husband Kanye West’s brand.

Now, she’s showing off her brother Rob’s new streetwear label, Halfway Dead. The mother of four took to Instagram last night to share a snap of herself dressed in an oversize black tee dubbed the “Moonshine.” It features a skull-printed crescent moon and the silhouette of a blonde in red.

Naturally, the 38-year-old reality star styled the unisex piece, which retails for $38 on Halfway-dead.com, with a pair of chunky Yeezy Boost 700 v2 “Tephra.” The shoe style incorporates light and dark gray tones across the upper and thick midsole. The “Tephra,” which also comes with reflective details and a gum rubber outsole, was released on June 15.

Rob’s Halfway Dead T-shirt comes in three other colors — purple, white and yellow (sold out). Their sister Kylie Jenner has also been seen representing the 32-year-old father’s new brand.

Want more?

Of Course North West Has a Twin Doll That’s Also Dressed in Head-to-Toe Yeezy

Access exclusive content